Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.
Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.
“If you can get a news organization to report about your event or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising,” said Anna D. Banks, Local Celebrity Maker and business marketing coach. Anna teaches entrepreneurs, who hate marketing and bragging on their professional service businesses, how to get free news coverage. Read More→
Anna D. Banks, MAS.
Anna D. Banks, a North Jersey based speaker, trainer, and coach, is celebrating Professional Speaker Day with a free pubic webinar “How to Go From Inspiration to Hot-Selling Information Product in 5 Easy Steps!”, on Thursday, August 7, 2014 at 8:00 pm (EST), from the comfort of home or with most mobile devices. Registration is easy. Just visit https://attendee.gotowebinar.com/register/5061716487966230530. Webinar ID: 115-873-987.
“August 7 is Professional Speakers Day, a day honoring those individuals who move and inform others through the magic of their vocal talents,” said Banks. “As a professional speaker and business coach, I wanted to help Baby Boomer coaches, trainers, and solopreneurs, with a simple step-by-step process to turn some of the knowledge gathered over 25-40+ years of work into Money-Making Information Products”.
Individuals who will be participating in the webinar will be given the opportunity to monetize their existing ideas into compelling and profitable packages and programs that will allow them to receive recurring revenues while adding value to the lives of their customers. The webinar will tackle all the important aspects that they need to learn before creating any product, from understanding their audience to determine how the product will be marketed. Armed with the knowledge that they can learn in the webinar, participants will have better chances of making their products successful. Registration is easy. Just visit https://attendee.gotowebinar.com/register/5061716487966230530. Webinar ID: 115-873-987.
Anna D. Banks, MAS (www.AnnaBanks.com) is a professional trainer; business, publicity & personal branding coach; and executive producer & talk show host of “Living Fully After 40″ radio show. Anna has more than 20+ years of expertise with teaching, training and business development. Anna specializes in working with Baby Boomer professionals seeking to increase their “Local Celebrity Status” as they transition from corporate employee to successful business owner. She is a contributing author to Masters of Networking: Building Relationships for Your Pocketbook and Soul, by Ivan R. Misner, Ph.D., Bard Press.
33 Reasons To Do A News Release Today
News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.
Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.
Here is a quick list of 33 possible reasons for you to write and distribute a news release.
* New Products
* Business Start-Up
* Strategic Alliances Read More→