Publicity Cloud 5What keeps you up at night?

It’s a good question for you to ask yourself once in a while. For most e-commerce entrepreneurs one of the answers is the thought of revenue lost as potential customers abandon your web site without buying. That’s 97.4% or so of your visitors, according to the accepted industry average conversion rate. Are you confident that your site converts visitors into customers at the best rate possible? If so, you’re probably getting a better nights sleep than most. Read More→


Free Press Release Tip # 11

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Free Press Release Tip #11

Press Release Cloud 2Advertising is telling the world how great you are, while publicity is having others tell the world how great you are. Companies and organizations that understand the importance of publicity are generally more successful than those who use advertising alone to reach their target audiences.

Newspapers, magazines and radio and television news programs are filled with stories about businesses and organizations. Those who know how to present materials professionally to the right people will get media coverage for free, while those who don’t understand how publicity works have to rely on large advertising budgets to reach their audiences, usually with less impressive results.

“If you can get a news organization to report about your event or praise something you’re doing, you have gained an enormous amount of credibility that simply couldn’t be generated through paid advertising,” said Anna D. Banks, Local Celebrity Maker and business marketing coach.  Anna teaches entrepreneurs, who hate marketing and bragging on their professional service businesses, how to get free news coverage. Read More→

Free Press Release Tip #10

Free Press Release Tip #9

! Anna Banks MOY Headshots (2) - June 2014

Anna D. Banks, MAS.

Anna D. Banks, a North Jersey based speaker, trainer, and coach, is celebrating Professional Speaker Day with a free pubic webinar “How to Go From Inspiration to Hot-Selling Information Product in 5 Easy Steps!”, on Thursday, August 7, 2014 at 8:00 pm (EST), from the comfort of home or with most mobile devices. Registration is easy. Just visit Webinar ID: 115-873-987.


“August 7 is Professional Speakers Day, a day honoring those individuals who move and inform others through the magic of their vocal talents,” said Banks. “As a professional speaker and business coach, I wanted to help Baby Boomer coaches, trainers, and solopreneurs, with a simple step-by-step process to turn some of the knowledge gathered over 25-40+ years of work into Money-Making Information Products”.
Individuals who will be participating in the webinar will be given the opportunity to monetize their existing ideas into compelling and profitable packages and programs that will allow them to receive recurring revenues while adding value to the lives of their customers. The webinar will tackle all the important aspects that they need to learn before creating any product, from understanding their audience to determine how the product will be marketed. Armed with the knowledge that they can learn in the webinar, participants will have better chances of making their products successful. Registration is easy. Just visit Webinar ID: 115-873-987.


Anna D. Banks, MAS ( is a professional trainer; business, publicity & personal branding coach; and executive producer & talk show host of “Living Fully After 40″ radio show. Anna has more than 20+ years of expertise with teaching, training and business development. Anna specializes in working with Baby Boomer professionals seeking to increase their “Local Celebrity Status” as they transition from corporate employee to successful business owner. She is a contributing author to Masters of Networking: Building Relationships for Your Pocketbook and Soul, by Ivan R. Misner, Ph.D., Bard Press.



Free Press Release Tip #8

Free Press Release Tips are provided by:
Anna D. Banks, MAS, is a trainer, business coach, consultant and speaker. She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers. If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio” for FREE. Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting

Media Release

33 Reasons To Do A News Release Today

News releases are not the best way to get major media coverage, but they can be used to increase the frequency with which your company name appears in the press.

Press releases will get you coverage in set features like business notes, and new personnel columns. They also provide a good way to let allies, employees and customers know what you are doing. For these purposes, post releases on the company website, send out by e-mail, or distribute by one of the services like PR Newswire or PR Web.

Here is a quick list of 33 possible reasons for you to write and distribute a news release.

* New Products

* Business Start-Up

* Partnership

* Strategic Alliances Read More→

Free Press Release Tip #7

LCM Viral Marketing Tips

6 Viral Marketing Tips

Viral marketing is one of the biggest keys to attracting new customers. Most small business owners don’t take advantage of this like they should.

What does viral mean?

It’s essentially where other people recommend your product or website to others. It’s another word for referral advertising or word-of-mouth marketing

The great thing about it is that it doesn’t require any additional expenses on your part. And if your prospect or clients provide word-of-mouth advertising, traditionally or via social media, this will give you and your business more credibility. This is because what others say about you matters more than what you say.

So how do you make your marketing viral? Here are six of the best ways:

#1) Offer incentives

One way you can instantly get more opt-ins for your newsletter is to offer a reward for somebody who gives you friends’ emails. For instance, you could provide a free eBook, or give $20 off the purchase price if they recommend others to you. Read More→