Your Company - Brand Photoxpress_6866435Introduction:

Your personal brand is important because it tells people about your unique characteristics and what it is that you can do for them.

  •  Branding Builds Trust

When your audience knows exactly what it is that you do, this builds trust and credibility.

  •  The Real You

It’s important to be ‘real’ when you’re branding yourself online.

  •  Your Edge

Branding gives you an edge over the competition by showing the unique things you have to offer.

  •  Image Control

Branding puts you in control of your image and this helps you manage your reputation.

  •  Build a Buzz

Successful branding can get a buzz going where people are talking about you and this gets you more business.

  •  Job Security

Especially for freelancers, branding yourself protects you from job scarcity and economic uncertainty.


To get started creating a good brand, look at popular personal brands in your industry. See what sets them apart and how they communicate their brand message.


Anna D. Banks is a trainer, coach, consultant and speaker.  She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers.  If you’re thinking of creating or promoting your unique personal or business brand, learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio.” Visit  to receive your report and a free subscription to Local Celebrity Marketing Newsletter.