Should You Outsource Your Personal Branding?


outsource Photoxpress_458436It might come as a surprise to you to discover that many people outsource their personal branding. How can you do this when your personal brand is supposed to be the ‘real’ you? While it can be risky to outsource branding, there are ways to do it right. You can find companies that specialize in turning your brand vision into tangible results.

The Risks of Outsourcing Your Personal Brand

Probably the biggest risk of outsourcing your branding is letting the cat out of the bag. If your audience discovers that it’s not you behind the social media profile, this can damage your credibility considerably, and credibility is the cornerstone of a good brand. Especially if you offer PR or branding services, they’ll wonder why you didn’t do it yourself.

The other risk is that you may hire a company that doesn’t deliver. There are many companies that offer branding and reputation management services and you need to make sure that you find one that’s good at what they do. Their job is two-fold:

1) To effectively communicate a brand image that’s memorable, unique and consistent.

2) To make it truly match who you are so that there’s no disconnect.

One more thing to consider before you outsource your personal branding is that it’s not cheap. Quality reputation management can be quite costly.

Tips on Outsourcing

Some people outsource their personal branding without any problem whatsoever. They can do this because they don’t outsource their entire brand creation from the start. Instead, they outsource certain parts of their continued branding efforts.

You can start outsourcing your branding once your it’s established and well-defined. The vision should come from you. What the branding specialists are actually doing is continuing and expanding your branding, not creating it from scratch.

A good guideline is to ask yourself with each task, ‘Will this hurt my brand if they mess it up?’ Of course, you should do your best to find a company that won’t mess anything up; but consider the damage to your reputation if they do and don’t outsource tasks that are risky. For example, you might hire a company to design your social media profiles for you, but you should probably do the actual posting of comments yourself. If your social media design looks a little off, you can fix it. If one badly phrased comment shows all of your fans that it’s not you commenting, you’ll lose lots of trust.

Transparency is another thing that helps. If you have people helping you with content creation or updates, let your audience see that. Give them their own profiles and allow them admin access to your blog, site or social media profile. This maintains your fans’ trust while also getting you the help you need.

You can minimize potential damage by carefully overseeing everything your virtual help does. Have them send the posts to you for editing and tweaking. You can alter any language that seems funny and maintain control of everything before it goes out.

Finding the Right Help

When you’re looking for a branding company to outsource work to, check them out carefully. Check references, read their client lists, and look at their portfolios. Speak to a live person before setting up the job and make sure that you can maintain control over everything they do. They should be responsive and reply to you quickly. Your personal branding is extremely precious and you should be extra careful about who you hire.


ebookAnna D. Banks, MAS, is a trainer, coach, consultant and speaker.  She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers.  If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio.”   Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting



  1. Alleli says:

    I’ve actually seen people on oDesk looking for contractors to manage their personal brand, more specifically, online. I think, with the right contractor and management skills (for the person to outsource) – plus your great tips, outsourcing personal branding will eventually be successful.

  2. Anna says:

    Hi Alleli,

    You are right. As I stated in my initial paragraph,

    ” While it can be risky to outsource branding, there are ways to do it right. You can find companies that specialize in turning your brand vision into tangible results.”

    Alleli, I would love to learn, from the perspective of a company that provides such services, a “Top Ten List” that small business owners, service professionals, speakers, coaches and consultants must do to select the right outsourcing company for their personal brand? Please let me know if you are willing to provide these tips to our readers?

    Make it great day,

  3. Alleli says:

    Hi Anna,

    Thanks for the opportunity. 🙂

    Yes, I would love to share some tips with your readers. Give me time to create the article and let me know about the rules (if you have some) of guest posting here – like if I can use hyperlinks or if you want the article just to be exclusive for this site. You can contact me through the email I used in posting this comment. Looking forward to hearing from you soon.

    Best Regards,

  4. Anna says:

    Hi Alleli,

    This is great news. I have the “Guest Post Rules” sent over tomorrow.

    I look forward to reading your tips on outsourcing.


  5. Alleli says:

    Thanks, Anna! I’ll be waiting. 🙂

  6. Alleli says:

    Hi Anna,

    I was just wondering if you have already sent the Guest Post Rules to my email.

  7. Anna says:

    Hi Alleli,

    I apologize. I had a crazy day yesterday. 🙁 I’ll have someone get the Guest Post Rules to you today.


  8. Alleli says:

    No worries, Anna. I hope everything’s fine now on your end.

    Have a great day!

  9. Alleli says:

    Hi Anna,

    I just want you to know that I’ve already prepared an article regarding our conversation here. I don’t know where else to contact you, that’s why I’m saying it here. I wasn’t able to create a ‘top ten’ list though, but I still stayed with the topic you wanted. Just let me know where I can send the article for you to take a look.

    We’re about to start a long weekend here in our country because it’s a holiday this coming Monday. Just FYI, you won’t probably be able to reach me until then.


    Best Regards,

  10. Anna says:

    I resent the information on Guest Posting Rules.

  11. Anna says:

    Hi Alleli,

    I just emailed the Guest Posting Rules to Please review them carefully.

    You may send your article for review to

    I look forward to hearing from you.


    Best Regards,

  12. […] brands, especially on major social networking sites. Some small business owners may still have difficulties in choosing the right outsourcing partner for this. If you’re one of them, then here are some of the best […]

  13. Anna says:

    Hi Alleli,

    I love this article. It provides our readers with valuable information for working “How to Choose the Right Outsourcing Partner for your Personal Brand” from an outsourcing firm’s point of view.

    Thank you,

    Anna Banks

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