It is no secret that writing articles online and getting them published on article marketing websites yields much more than just traffic to your website. With a great writing style and knowledge of what attracts people, you will be able to reel in perspective customers in a professional and expert manner. In fact, if traditional article writing is combined with SEO efforts, you will soon realize that there is a lot for you to benefit from.
However, if you are a business woman who is new to the field and haven’t yet learned all there is to learn, don’t worry because this article is going to tell you about some of the top benefits of article writing. So, read the following points and start implementing this great strategy in your business right away.
Publishing Articles is Free
Perhaps one of the top reasons why most people start with article writing is because it is absolutely free. This means that even if you have a low or very small marketing budget, you will be able to do a good job at marketing your products. Besides, if you employ article wiring in the early stages of your online business, the strategy will help lay a strong marketing foundation for your business and your products. However, you should also know that even though free online writing is going to get you results, they won’t be as quick or immediate as those of paid marketing techniques.
Articles Help in Brand Management
Another great benefit of writing articles online is that it helps you get the word about your business out to the rest of the world. This means that this technique of writing articles will give you the opportunity to build your brand and tell people about who you are and the kind of business that you do. Even if you are just starting a business, you will know that brand management initiates the process where people start to trust your product and rely on your company to provide them with the best.
Search Engines are Article Friendly
As long as you are writing articles that have informative content in them, you shouldn’t have to worry about Google and other search engines. The reason for this is because search engines are hungry for unique, original and informative content and will promote the ranking of any page that delivers it. However, keep in mind that SEO is a helpful technique here; so use keywords and key terms but research them properly first.
Articles are Easy to Share
With so many social media websites around the internet, your business should at least be making use of one or more of them to promote your business. Simply share the articles that you have written, especially on your Facebook.com or LinkedIn.com business pages. Sharing these articles on social media and various other websites will result in a larger readership base, which in turn will increase your sales, marketing and brand reputation.
Articles Help Create Back links to Your Website
Finally, writing articles will also help you create effective and long-lasting back links that will drive traffic to your website. Therefore, if you have written an article or blog post, re-write it several times and then publish each on different article marketing websites. Remember when posting your link that you should place the complete URL (including the http://) of your website and not just your website’s address.
Even though article writing will give you a lot of benefits, this will only be possible if you have quality articles that allow you to connect to your potential users. So, if you think you have the skill to write, get to it right away.
© 2013 Anna D. Banks
Anna D. Banks, MAS, the “Local Celebrity Maker”, is a trainer, coach, consultant and speaker. She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers. If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio.” Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting http://www.AnnaBanks.com.