NewspaperA press release is an official document that is used to inform people via the internet, newspaper, television or radio about a new product, service or event of an organization. Businesses today are using this document for promotional purposes, but their online variants are more popular as they can spread the news about an upcoming product or service wider than most methods. In addition, with the right keywords and key terms, marketers can use their press releases to reach their target audience and inform it of what their companies have in store.

However, these aren’t the only benefits you can get with press releases. The following 4 thoughts highlight some of the top benefits of this marketing tool.

Press Releases Add Credibility

One of the best ways to exhibit your credibility is by writing a good quality press release. Even though you can market and promote your business through paid advertising, consumers are now well aware of the nature of advertisements, so they tend to avoid them. On the other hand, press releases that are published in the form of a story are trusted a lot more. Therefore, just by publishing 1-3 press releases, you would have opened up the door to greater opportunities for your business.

Press Releases Give Exposure

Another major benefit of press releases is that they give you exposure to the target market you’re focusing your marketing efforts on. Your press releases will be read by people who are genuinely interested in your company or the professional service that you have to offer. If the product, service or event that you are offering or hosting is interesting, people will want to know about it. So, the press release will also help you convert this quality audience into your clients, which in turn will bring improvement in your business and overall revenue. However, you must remember that for you to produce a quality press release, you have to put a little effort in wording it and formatting it so that it doesn’t sound too promotional. This is why it may be best for you to hire a professional writer to handle this task for you.  

Press Releases Give Great Back Links

If you have an online press release, you will also be able to get great and powerful back links that will help you in enhancing your search engine visibility. You will find that there are a lot of companies that have a good page rank simply because of the press releases that they publish.

Press Releases are Inexpensive

Finally, when you start working with press releases and publishing them, you will note that they cost a lot less than traditional advertisement. The press releases that you will be distributing in newspapers and on the web will bring a lot more in for a lot less.

Adopting press releases as a major part of your marketing strategy will get you great benefits. In addition, if these press releases are written by professionals, they can also be used with a particular targeted keyword that will help enhance your webpage ranking.

So, think of a few newsworthy offerings and services you have and get set to pen press releases to boost your marketing efforts.

© 2013 Anna D. Banks


Anna D. Banks, MAS, the “Local Celebrity Maker”, is a trainer, coach, consultant and speaker.  She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers.  If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report ebook“Top 10 Tips to Get Your Business Talked about on the Radio.”   Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting