By Alleli Aspili, Guest Author
Personal branding is perceived to be the way how people, especially professionals, market themselves as brands. The difference between business branding and personal branding is that you focus more on your personal identity rather than that of your business. While they are quite similar, it has come to a point that personal branding could rather be a more significant initiative to a lot of professionals and small business owners today. It is mainly because a person who has already built a personal brand could easily promote a business. This is particularly true in the service and sales setting, where consumers prefer to buy only from credible sales people with strong personal brands.
As personal branding is considered to be a vital contributor to their successes, small business owners still have less time and resources to go through it as they are focusing more on the main activities that could ‘directly’ help their business grow. Later on, this circumstance may lead entrepreneurs to rely on a third-party to manage and handle their personal brands, especially on major social networking sites. Some small business owners may still have difficulties in choosing the right outsourcing partner for this. If you’re one of them, then here are some of the best ways:
- Small business owners and other professionals must make it clear to make it happen. Why do you want to engage with personal branding? Are you solely focusing on social media or are you looking into building your personal brand on other channels? Do you want to partner with just one professional or an outsourcing company? Jot down your goals and objectives, and make a clear and concise plan. It all starts with proper planning.
- Name the characteristics that your outsourcing partner should possess. List down the qualities that you ideally look for a partner. If you’re looking for an outsourcing company, then you can include technical requirements such as specific certifications. It will make more sense if you’ll include the ISO 27001:2005 (Information Security Management Systems Certification) since personal branding has something to do with your personal data.
- After you have figured everything out, visualize yourself with your ideal partner. Imagine what your future business relationship would bring to you and to your business. You also have to figure out what’s stopping you to make the final decision. Remember, looking for a partner takes a lot of courage, trust, and confidence. Consider the risks involved and create an initial contingency plan. Foresee every little thing.
- Look now! One of the easiest ways to find an outsourcing partner is by spreading the word. You should tell everyone about what you need (don’t forget to mention the qualities you included in your list) and it will definitely find its way.
- A lot of entities will surely surround you saying that they’re the best for you, so make sure you narrow down your choices according to what you want (also do your own research) and speak for yourself afterwards. Confidently tell them your plan and what results you want to see. Make sure that you collaborate with each other and eventually understand everything. Whichever entity understands you the most could be the best partner for you, but the decision still depends on you.
Alleli Aspili is a Strategic Solutions Specialist in Infinit Outsourcing, Inc. (Infinit-O), an ISO-certified BPO company that offers contact center, healthcare, data and research, finance and accounting, and sales and marketing outsourcing solutions to small to medium-sized businesses. She is responsible for maintaining Infinit-O’s online brand through SEO and social media efforts. Connect and learn more about her through her LinkedIn profile here: http://ph.linkedin.com/in/alleliaspili/.