magazine columnThe success of your business will mainly depend on your ability to establish trust and loyalty between you and your customers. But that’s only when you are able to make a connection with your audience. One way of doing that is by building credibility. If you are looking to market your product or service online, creating credibility will mean knowing about your brand, target audience and market. This article is going to be all about how you can create that credibility online by applying a few of these simple tips.

Lure People with Your Column:

While writing a column, it is absolutely essential that you think about writing content which will help you build an ongoing relationship with the readers. Writing on a topic that identifies and actually helps your audience with certain problems is the key to building online loyalty. This in turn, will not only help you in your marketing purposes, but will also ensure that your customers will return to your column for more information whenever they need it.

They Need Information, Not a Sales Pitch:

Many of you might feel like you’re beating around the bush. But be realistic, the purpose of your column on your subject of choice will be to provide useful information to those who want it. People who are looking for information online want to find out ways to solve their problem; they seldom want to read someone’s sales pitch. So, subtlety is key to getting your message across to your target audience without making you seem forced or too pushy.

Being Persistent:

Writing a regular column is a great way of establishing your presence in your market niche. You can start by, recognizing a gap and looking for ways in which you can fill that gap.

Tips on Writing Effective Columns:

The following are just some of the tips which you can use to make your columns more noticeable.

  • Choose a Topic:

There’s nothing like being front and center of an online community’s conversation. But with an abundance of articles written by others just like you, how do you come up with something that will make you stand out. First of all you will need to choose a topic you are familiar with. Doing that is quite easy, all you will have to do is connect local or far-reaching issues with the product or service you provide. But be sure not to over sell yourself, or your product, otherwise your column might just have the opposite effect. 

  •  Begin with a Bang:

To make a good first impression online, be upfront and state your concern on an issue, then shed some light into how you are better suited to illuminate your customers on that particular issue. Grabbing the attention of your customer is going to be critical if you want them to bother reading on.

  • Share an Experience:

If you want to create a relationship with your reader, make it personal. Nothing hits home more than someone sharing a personal experience regarding a certain issue or problem that someone else is quite possibly facing. For instance, in your column you can elaborate on how you had similar problems in the past and the ways in which you handled that situation. Inserting a subtle call-to-action message or a link to your website at the bottom will ensure that your audience will check out your product or service even if they aren’t interested at the moment.

Ending Note:

Once you have established your voice in your target community, you will be well on your way of generating more sales and meeting new clients along the way.

 © 2013 Anna D. Banks ____________________________________________________________________


Anna D. Banks, MAS, the “Local Celebrity Maker”, is a trainer, coach, consultant and speaker. She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers. If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio.” Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting