A Press Release is a written article explaining to the media of a certain event, product, or service being newsworthy. Press Releases can be used to announce all sorts of important and media attracting content, and many people today are using press releases to announce everything that’s about to happen in their online or offline business. Using these can be extremely helpful for promoting nearly anything, and it can be extremely helpful to have some instant advertisement when using Press Releases.

The benefits of using a Press Release

One of the main benefits is the simple fact that you can easily and quickly grab the media’s attention. Whether you’re trying to get your local business or television show announced, you can easily grab their attention through a Press Release. Press releases are also very easy to write, especially if you know everything that you’d like to get announced, so you’ll find this to be quite an easy task when promoting something that you’re knowledgeable about.

Is a Press Releases needed?

A Press Release is definitely worth using because of the fact that they can help you achieve the real attention that you need from the media. If you were to be writing an ordinary article for an article directory, very few people of a high level like from the media will ever read what you wrote. With a Press Release, they are released on a website where other newsworthy information pops up. Thus, everybody who visits that site will expect only newsworthy related topics. Even if something you plan to announce isn’t news related like a tragic accident, you can still make them sound or look like it’s newsworthy with the way that you write.

Are Press Releases hard to write?

Press Releases are never difficult to write. You may need to write of a certain nature in order for it to sound really newsworthy, but if you already have an ordinary gift at writing, you will find it to be quite an easy task. The only two things you really need are basic writing skills and a good amount of knowledge of the event, product, or service being announced. A good tip is to read other Press Releases on the same topic as your future release, and then create your Press Release slightly resembling that certain style to make it sound professional.

Press Releases are one of the best ways to get your product, news, and basically anything to be read by people who are in need of a good amount of news. Plenty of people from the media are always on press release websites, so you’ll get to grab their attention very well. They can be written in all sorts of styles, but nothing is wrong with really trying to go for the technical style of writing to make it seem more professional. With Press Releases, you can easily get the attention you need quicker and faster, and without having to pay huge amounts of money for people to learn about what you have to offer.



Anna D. Banks, MAS, is a trainer, coach, consultant and speaker.  She works as marketing, publicity & personal branding professional to small businesses, consultants, coaches, and speakers.  If you want to create or promote your unique personal or business brand, you can learn a powerful strategy to make your business more successful, in my free report “Top 10 Tips to Get Your Business Talked about on the Radio.”   Receive your report and a free subscription to Local Celebrity Marketing Newsletter, by visiting http://www.AnnaBanks.com.