If there’s one most common mistake that holds business owners back it’s this:
business owners try to do too much.
I don’t mean that they try to grow too fast or expand too far. I mean that they try to do too much on their own.
They create their own content.
They man their own help desk.
They post their own social media updates.
They edit their own videos.
They write their own sales pages.
The list goes on (and on and on) and while at first glance it might seem like the DIY approach makes good fiscal sense, the truth is, it’s killing your productivity.
Here’s why: You’re spending more time “figuring out” how to do all those things, and not enough time where you really shine.
If marketing and social media is where your talents lie, then video editing is a waste of your time. If you’re a top-notch listbuilder, then answering support tickets is taking you away from that important money-making task.
Others can do those things more efficiently (and for less money) than you can.
Here’s another problem with —you will hate it. And that which we hate, we avoid. Suddenly, things are slipping through the cracks. Videos aren’t getting posted because the thought of fighting with your editor is just too much to bear. Products don’t get launched because the sales page is never finished.
There’s got to be a better way.
The key to really getting things done in your business is to know where your strengths and weaknesses lie, and to only do those things that you are good at and enjoy. Everything else can be handled by someone else.
Start by making a list of all the tasks that you find yourself procrastinating on. Those are the top candidates for outsourcing. Prioritize your list according to just how much you dislike the task, as well as how easy it would be to turn over to someone else.
For example, you might really hate to update Quickbooks, but if doing so requires access to your bank account, then that’s something you might want to keep on your own task list—at least for now. But if you also don’t enjoy (or simply aren’t good at) creating banner ads for your affiliates, then outsourcing this task should be at the top of your list.
You don’t have to outsource everything in your business, but you’ll find that when you concentrate on what you do well and let go of the things you struggle with, you’ll love your business a lot more, and be naturally more productive, too.