Lisa Tener, National Book Writing Coach

Mothers, sisters, grandmothers, aunts, cousins, women of all ages, it’s Women’s History Month. What do you need to tell the world but haven’t? Do you have an idea for something to write about that hasn’t yet appeared?

Join us on Living Fully After 40 Radio, when national book writing coach Lisa Tener will share with host Anna D. Banks and listeners how she helps women (and men) write a nonfiction/how-to book and get published.

Listen and take notes as Lisa shares:

• Why would a woman want to write a book?

• Where and how do you start?

• How to organize you book?

• What are the steps one needs to take to get published?

• Pros/cons of self-publishing and much more.

Lisa Tener Bio:
National book writing coach Lisa Tener helps authors write a nonfiction/how-to book and get published. Lisa has appeared on ABC World News with Peter Jennings and PBS-TV. Her clients have been featured on Oprah, Montel and more. Lisa serves on the faculty of the Harvard Medical School CME publishing course. Lisa works with private clients and also teaches an 8 week book writing course that she’ll tell us more about at the end of the interview.

Contact Lisa:  www.LisaTener.com

Most business strategy minded owners and managers know that one of the most successful ways to grow and significantly improve any business is through referral marketing. Yet surprisingly, when asked what most business owners do to guarantee a steady stream of referrals, are hard pressed to give a good answer. Referral marketing is the most powerful, cost-effective to targeted marketing a business can do to stay alive. SendOutCards is a custom personalized marketing tool and takes the guesswork out of attracting new prospects from referrals, converting them to customers and turning them into an on-going income stream for the life of a business. Studies have proven that businesses which develop and use a personal referral marketing campaign out perform those that don’t by well over 30%. One reason a business may not have a consistent local marketing plan in place is because of the cost, time and work involved. SendOutCards resolves these issues plus so much more!

Deming’s Fourteen Points for Management

1. Create constancy of purpose toward improvement of product and service, with the aim to become competitive and to stay in business, and to provide jobs.

2. Adopt the new philosophy. We are in a new economic age. Western management must awaken to the challenge, must learn their responsibilities, and take on leadership for change.

3. Cease dependence on inspection to achieve quality. Eliminate the need for inspection on a mass basis by building quality into the product in the first place.

4. End the practice of awarding business on the basis of price tag. Instead, minimize total cost. Move toward a single supplier for any one item, on a long-term relationship of loyalty and trust.

5. Improve constantly and forever the system of production and service, to improve quality and productivity, and thus constantly decrease costs.

6. Institute training on the job.

7. Institute leadership. The aim of supervision should be to help people and machines and gadgets to do a better job. Supervision of management is in need of overhaul, as well as supervision of production workers.

8. Drive out fear, so that everyone may work effectively for the company.

9. Break down barriers between departments. People in research, design, sales, and production must work as a team, to foresee problems of production and in use that may be encountered with the product or service.

10. Eliminate slogans, exhortations, and targets for the work force asking for zero defects and new levels of productivity. Such exhortations only create adversarial relationships, as the bulk of the causes of low quality and low productivity belong to the system and thus lie beyond the power of the work force.

11a. Eliminate work standards (quotas) on the factory floor. Substitute leadership.

11b. Eliminate management by objective. Eliminate management by numbers, numerical goals. Substitute leadership.

12a. Remove barriers that rob the hourly worker of his right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to quality.

12b. Remove barriers that rob people in management and in engineering of their right to pride of workmanship. This means, inter alia, abolishment of the annual or merit rating and of management by objective.

13. Institute a vigorous program of education and self-improvement.

14. Put everybody in the company to work to accomplish the transformation. The transformation is everybody’s job.

Elaboration on the 14 points can be found in ‘Out of the Crisis’ written by Dr Deming and published by the Massachusetts Institute of Technology ISBN 0-911379-01-0. Also published by the Cambridge University Press ISBN 0-521-30553-5.

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